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Dubai Duty Free installation for Absolut Glimmer

Published 24 November 2010

Liquor supplier Pernod Ricard Travel Retail has created a special installation to showcase the special edition crystal bottle of Absolut Glimmer at Dubai Duty Free in terminal three of Dubai International Airport.

The display includes a bespoke chair and a circular stand (pictured below) as well as a pillar dedicated to Absolut Crystal Bottle (pictured right), a more exclusive limited-edition gift pack with a hand-blown and hand-engraved crystal bottle produced by Swedish glassworks Reijmyre that comes with two crystal tumblers in a leather case. A video also showcases the bottle’s creation process. Pernod Ricard Gulf general manager David Freeborn said: “We created the intallation to be disruptive and to really enhance the consumer’s shopping experience. It is a fine example of a new generation of unique, site-specific installations that truly justify the use of the term retailtainment.” The Absolut Company Global Travel Retail director Anders Olsson added: “This is exactly the kind of ambitious and innovative installation and launch that we want to execute together with our partners worldwide—a real shopping experience. For a leading edge creative brand such as Absolut, it’s never enough to satisfy the demands of our consumers. We must always have something new and surprising in the pipeline—something the consumers never even knew they needed or desired.” The company added that these executions will be rolled out in the near future to Qatar Duty Free, Bahrain Duty Free, Oman Duty Free and DFS Abu Dhabi from December.