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Haleybrooke to distribute Exclusive Brands' kosher vodkas in American duty-free markets

RBR Staff Writer Published 21 June 2011

Caribbean liquor distributor Haleybrooke International (HI) recently entered into an agreement with Polish spirits company Exclusive Brands to represent the Exclusive and Hava Nagila kosher vodka brands in Caribbean duty-free as well as North, Central and South American markets.

HI stated that Exclusive and Hava Nagila were its first kosher vodka brands, and that Exclusive and Hava Nagila will compete in the premium and super-premium vodka categories respectively. The liquor distributor claimed that both kosher vodkas contained 100% grain spirit and pure spring water. Through the representation of the two vodka brands, HI intends to cater to its Canadian and American duty-free customers.

On its part, Exclusive Brands decided to launch its kosher vodka brands across Europe beginning with Polans which it believes to have a sizeable Jewish population. There are plans to foray into Russia, the former Soviet Union countries, Vietnam and Kazakhstan as well.