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Intellicig Romania extends e-cig distribution deal with LS Travel Retail

RBR Staff Writer Published 19 June 2012

Intellicig Romania has extended a distribution agreement with LS Travel Retail, a duty-free division of Lagardere Services, following a successful pilot launch of the Intellicig e-cigarets (e-cigs) range.

LS Travel Retail operates a network of news and convenience stores under the Inmedio and Relay brands in Romania.

The e-cigs range, which was initially sold in 150 Inmedio and Relay stores from March, is now being offered nationwide in all 181 locations.

Inmedio and Relay stores are present in commercial galleries in major hypermarkets such as Auchan, Cora, Carrefour, Kaufland and Real.

Intellicig Romania deputy general manager Victor Ivanus said this is good news for the company as Inmedio/Relay stores are central to life in Romania.

"They already provide 1.4 million Romanian customers with over 900,000 national and international newspapers and magazines a month - as well as books, phone cards, refreshments and tobacco," Ivanus added.