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Lagardère Services unveils retail outlet at Singapore airport

Published 14 February 2011

Lagardère Services Asia Pacific, a travel retailer which operates over 140 stores across Asia Pacific, opened an outlet called The Fashion Gallery at Singapore's Changi Airport.

The 764sqm store is located at Terminal 2's Departure Lounge North. The retailer claims that the new store features a range of 17 globally well known fashion brands that appeal to luxury shoppers.

Labels introduced at the location are Agnes b., Loewe, Bottega Veneta, Cartier, Bally, Tod's, Bvlgari, and Folli Follie. Among the established brand partners working with the location are Boss, Chloe, Dunhill, Salvatore Ferragamo, Pandora, Swarovski, Tumi and Yves Saint Laurent.

Meanwhile, the unveiling of the store featured the Facebook 'magic mirror' social media marketing campaign. The social media marketing campaign is aimed directly at travellers to create awareness of the store and its offerings.

Lagardère Services recently developed a new shop-in-shop fashion model at Sydney Airport.

Lagardère Services Asia Pacific, representing the Lagardère Services Group, is a travel retailer of culture and leisure products in the Asia Pacific region.