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Peuch & Besse unveils mobile phone app on wines for duty free market

RBR Staff Writer Published 31 March 2011

Peuch & Besse, the French wine specialist, has unveiled a new logo and a mobile phone application for its select Bordeaux wines for the duty free market. The wines will have a label with "One wine, one winemaker" tagline.

Besides, the wine label will have a QR computer code which a smartphone user can scan to find out more details about the wine producer and the wine. The ten wine labels offering the QR codes include Château Canon Saint Michel, Château Gravet-Renaissance, Château de Valois, Château Castel Viaud, Château Cavale Blanche and Château La Courolle.

These innovations are exclusively offered to only duty free retailers. Peuch & Besse's travel retail customers include The Nuance Group, Aelia, Aer Rianta International and Saresco Africa.